About Soho Strut

Soho Strut launched in May 2013 when Danielle, a SoHo resident, realized that the area lacked a local voice – community news, local events and neighborhood gossip.

Originating as a blog, Soho Strut has become a network that connects SoHo-based business owners, retail managers, and residents through a robust online and offline community with monthly & quarterly meet-ups.  Soho Strut provides an opportunity for business owners and managers in SoHo to talk to each other, work with each other, and ultimately strengthen their businesses and community.

About the founder

Danielle has been a resident of SoHo for the past four years. Her initial fascination of SoHo began in the 90’s after staying with her cousin every year on Spring Street.

Danielle eventually landed an apartment on Sullivan Street (score!) and became fully emerged in the sub-culture of SoHo.  Danielle previously worked in financial services as an auditor (with an attitude) and is currently in residential real estate at Corcoran SoHo.  Soho Strut is an embodiment of Danielle’s vision to create a centralized online community for SoHo and Nolita business owners, retail managers and residents.

Danielle volunteers with The Association of Community Employment Programs for the Homeless (ACE) working with homeless men and women, providing job support to help participants achieve their goals and establish economic independence.

She also regularly volunteers with the Greenwich Village Society for Historic Preservation (GVSHP) and helps plan and oversee preservation-related events and seminars in the Greenwich Village area of Manhattan.

Finally, she attends Community Board 2 meetings in SoHo and understands their important advisory role in dealing with land use and zoning matters, City budget, municipal service delivery and many other matters relating to their communities’ welfare.
If you work or reside in SoHo and would like to learn more about community outreach, please contact Danielle at Danielle@sohostrut.com.

Partner With Soho Strut – How can your business flagship benefit from Soho Strut?

Business Surveys

Business Surveys

The Soho Strut business survey identifies gaps in the SoHo marketplace, market trends and socio-economic data. Results will be distributed to participating businesses with insights, recommendations and presentations.

Event Attendance & Event Planning

Event Attendance & Event Planning

Soho Strut can attend and assist in producing product launches, VIP events and theme parties in and around SoHo by identifying venues, audience, business partnerships, and program. Soho Strut is also looking for venues interested in hosting events for SoHo residents.

Digital Communication

Digital Communication

Soho Strut elicits communication from/with a variety of demographics and has the capability to distribute e-blasts, be your on-air neighborhood expert, and create custom content. Soho Strut distributes a monthly newsletter and digital advertising to businesses.

Curated Experiential Marketing

Curated Experiential Marketing

Soho Strut offers integrated marketing campaigns, “struts”, that are individualized to meet the needs of businesses in SoHo and pop-up campaigns in the neighborhood. Your marketing strategy will be mapped to meet your objective such as a new product line, item or collaboration.

Download Press Kit

Soho Strut Mission, Vision, Values and Goals


Soho Strut is making *community* a common thought.  We believe in order to maintain the unique community feel of SoHo, a robust network should exist.

  • Soho Strut is a network that connects SoHo-based business owners, retail managers and residents through a robust online community and monthly & quarterly meetups.
  • Soho Strut promotes local businesses and the unique charm of New York City’s SoHo district via business interviews and reviews, as well as special events that bring together the neighborhood business community.
  • Soho Strut continues to develop to become a platform for the online and offline SoHo community; providing a direct line for business owners in SoHo to talk to each other, work with each other, and ultimately strengthen their businesses.


People: Inspire people to be the best they can be by creating and promoting educational & recreational programs for local residents

Portfolio: Create a large network of retail store managers and local business owners to create to actively engage residents, tourists and employees

Partners: Develop strong partnerships with landlords, retailers and commercial tenants to create mutual value.

Planet: Promote local non-profits and brands that promote healthy lifestyles to support the local community.

Profit: Create wealth within the SoHo community utilizing SMART goals with a purpose

Productivity: Be a highly effective, easy to communicate with and adaptable organization.


We support the local community by actively volunteering in organizations (ACE, Bowery Mission, Elizabeth Street Garden, God’s Love We Deliver, and GVSHP)

We create ongoing win-win partnerships with local businesses

We create and promote educational programs for local residents

We believe we can shape the local community and reduce political barriers

We believe we can leverage collective efforts

We believe we can be down to earth and approachable yet highly effective

We believe small businesses are equally important than large businesses


Building a community means connecting people who live and work in a neighborhood and connect them to businesses and restaurants

Over the past 14 months, Soho Strut has served as a bridge to discover, network and connect the dots between these lines

Create a robust network of business owners, retail managers and residents