#AlessiLovesSoho Week of Events June 2-8, 2014

Now that Spring is here, companies are finally starting to get out and about in Soho!  Italian Design Company Alessi is hosting experiential marketing events (re: lots of FREEBIES) from June 2nd to 8th, 2014. (previous posts here and here).


There will be a street team outside Alessi (130 Greene Street) wearing bright red T-shirts and handing out event cards.  An #AlessiLovesSoho cart will be outside as well, serving Italian juice and gelato during the day, and by night, the store will transform and serve Italian food and wine.  See below for the full list of events happening throughout the week including specific dates and times:

The Alessi Cart (June 2-June 6, 11:30am-6:30pm and June 8, noon-5pm)

  • Visit the Alessi cart for a cup of gelato or freshly squeezed juice
  • Co-sponsored by Brooklyn based, L’Albero Dei Gelati

Alessi Aperitivo (June 5 and 6, 5-7pm, and June 8, 4-6pm)

  • Celebrate authentic design and food from Italy as the Alessi store serves up hors d’ oeuvres and sparkling wine
  • Co-sponsored by Brooklyn based, L’Albero Dei Gelati and Cantine Ferrari

Dinner is Served” Contest (Entry from June 2-June 8, winner announced June 8)

  • Leave your business card in-store for a chance to win a private dinner for your and your friends or co-workers served by in the Alessi SoHo store using Alessi products!
  • Co-sponsored by Brooklyn based, L’Albero Dei Gelati

Chef Event: Little Masterpieces in the Kitchen  (June 7, 4-5:30pm)

  • Kid-friendly cooking demonstration from one ofL’Albero Dei Gelati’s master kid chefs

90 Seconds in Alessi (Entry from June 2-June 8, winner announced June 8)

  • Come by the Alessi store for a chance to win the grand prize of a 90 second all-you-can-grab shopping spree!

#AlessiLovesSoho has the Italian design company declaring its affection with a Super And Popular week of fresh and surprising street action and in store events that invite lovers of food, wine, gelato and great design — locals and visitors alike – to have an exciting experience.  With a hub in the heart of Soho, the downtown New York City mecca for cutting-edge cultural and retail attractions, it only makes sense that Alessi has tapped into its talented neighbors to share the love.

Are you planning on attending the event?  Soho Strut would love to hear all about it!  Reach out via Facebook, Twitter or email at Danielle@sohostrut.com.

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