8th Anniversary Party Tonight From 6-9PM At Equinox SoHo!

I received an email about Equinox @ SoHo’s 8th Anniversary party which is tonight from 6-9PM at 69 Prince Street. There will be special classes, complimentary refreshments, and more.  If you aren’t a member and decide to join tonight, you can take $200 off your initiation fee.  If you bring a friend who decides to join, you will receive […]

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Second Day Of Filming “How Do You SoHo Strut?” Video!

July 12th marked the second day of filming for the “How Do You SoHo Strut?” video!  If you want to read more about the first week, click here.  My videographer Kelsea and I got more creative with the strutters and completed a few interesting interviews as well. The 16 Handles interview was my favorite of the day (it […]

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Kiehl’s Nolita Flagship Is Now Open!

The Kiehl’s Nolita Flagship Is Now Open! Kiehl’s is a natural skin care line that opened another flagship location in Nolita yesterday, July 12, 2014.  Of course Soho Strut was invited to the opening party! The launch party last night was packed.  Here are a few pictures from the outside: The first 50 people in the store […]

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Community Board #2 Is Too Tough On Restaurants in SoHo

I’ve been following the politics between restaurants applying for beer, wine and liquor via State Liquor Authority (SLA) approval in SoHo over the past year, but things have been heating up over the past month.  I wrote about Navy and Once Upon A Tart two times (here and here) and was in attendance at the Community Board 2 […]

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Follow-Up Meeting Tonight: Navy / Once Upon A Tart

While the SoHo Alliance is slow to update their State Liquor Authority page (or every page for that matter), they are hosting a second meeting tonight at St. Anthony’s Church on Sullivan Street (7/8/2014) at 6:00PM. The objective is to come to a consensus on whether the neighborhood is supportive of Navy buying out Jerome Audureau, owner of […]

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First Day Of Filming “How Do You SoHo Strut?” Video

The SoHo Strut is something you can only witness when being in SoHo.  People have an air of confidence when they walk around the cobblestone streets.  I wanted to capture the SoHo Strut in a unique and memorable way so went on a mission over the past month to re-create it as publicity for my […]

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Birchbox Flagship Official Open Date: Friday, July 12!

Happy July 3rd everyone!  The official opening date for the Birchbox Flagship at 433 West Broadway is set for July 12, 2014! Super excited to see how the store remodeling has progressed since I last toured the space on June 22, 2014 (you can read about my tour here).  See below for the pictures I took of the raw space: […]

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“How Do You SoHo Strut?” July 2014 Newsletter

How Do You SoHo Strut? June has been extremely busy!  I have been organizing a video montage (short shots) of local business owners strutting across their storefronts.  The theme is “How Do You Soho Strut?” The objective is to raise awareness about my website.  I have several big names on the roster and if you’d like to learn more, […]

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Soho Strut Photo Of The Week: Houston and Sullivan

This weeks photo was taken at Houston and Sullivan looking south. On the right is St. Anthony’s Church, Pepe Rosso To-Go, Pino Prime Meats, Wendy Nichol and Palmer Trading. On the left there is Organic Avenue, the Parish of St. Anthony’s church and what once was ‘sNice: Have you visited this block of SoHo?  I would […]

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Smith & Mills Planning To Open Another Restaurant in SoHo?

A friend in the neighborhood emailed me a flyer titled, “New Restaurant for “Once Upon a Tart” Space Wants Liquor License”.  Ironically posted outside of the NAVY Restaurant on Sullivan Street, it turns out the owners of Smith & Mills are planning to open another restaurant in SoHo: : The owners of Smith & Mills […]

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Alternative Artist Co-Op Collaboration with Harrison Boyce

Alternative at 281 Lafayette Street is a sustainable fashion basics brand that was founded in 1995 and recently (May 2014) opened its first east coast store in SoHo.  Read more about it here!  Alternative just launched their first NYC Artist Co-Op collaboration with photographer Harrison Boyce. You can see the entire collaboration line of (100% organic cotton) t-shirts for […]

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Harry Potter & More This July At The Scholastic Store

My contact at The Scholastic Store in SoHo emailed me about two exciting promotions during the month of July!  Harry Potter & More This July At The Scholastic Store. Birthday Parties: The Scholastic Store in SoHo is offering a special discount on birthday parties during the months of July and August!  They have several themed […]

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Twenty 6 Grand – Italian Shoe Summer Sale Friday, June 27

I was strutting last weekend around Grand Street and noticed the Linda Mason “Art of Beauty” store (which was one of my first blog posts) was now Twenty 6 Grand, an Italian Shoe Store with private label in addition to name brand Italian shoes. Twenty 6 Grand’s website must still be in production because I couldn’t find […]

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Soho Strut Tours The Birchbox Soho Flagship!

After a workout at Equinox Saturday evening, I was walking back to my apartment down West Broadway and saw the first glimpse of the Birchbox Flagship.  I was {one of} the first to tour The Birchbox Soho Flagship! Back in March 2014, I saw articles from NY Times, Racked, and Refinery 29 regarding Birchbox, an online-only retailer, coming to the […]

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