Take Yourself On A One Hour Soho Walking Tour!

Yukie Ohta, the founder of the Soho Memory Project (and contributor to our Soho Neighborhood Guide!) announced an audio walking tour of SoHo she recently recorded. Read more below! “SoHo: Artists in Residence”  is a tour of SoHo that I narrate and that also includes the voices of Roslyn Bernstein, Susan Brundage, Ken Hiratsuka, Brett Littman, Robert Morris, […]

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Little Lions – Soho Cat Cafe – Closed

While the website is still up and running, Little Lions Cat Cafe closed shortly after it opened. Eater reported in February 2016: After a week of soft-opening, cat cafe Little Lions opened yesterday, making it the third cat cafe to open in New York, DNAinfo reports. The space at 40 Grand St. in Soho is broken into two areas, […]

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Google’s Virtual Reality Pop-Up In Soho Will Be Opening Thursday!

Opening on Spring Street in the next few weeks will be Google’s first “consumer retail” space in NYC. Google’s new hardware is getting a Google-owned physical retail experience – temporarily. The search giant is opening a pop-up shop in Google at 96 Spring St. in New York beginning on October 20 called ‘Made by Google.’LINK […]

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Harry’s Bartershop Opening For A Week On Greene Street This Thursday!

While Harry’s still hasn’t tried to do a Soho neighborhood activation for “No Shave November” they are doing the next best thing!  The week before November they are popping up on Greene Street.  You can bring in an old razor blade and get two free Harry’s razor blades! The space is 79 Greene which is […]

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#SpeakerSeries October 20th Featuring Alan Eckstein from Timo Weiland!

Ever wondered what it takes to start your own fashion line?  On Thursday, October 20th, from 7-10pm, join us at Kin Spaces for an evening with Alan Eckstein, the founder of Timo Weiland, one of the fastest growing retail lines in the US! The October 20 event is designed to provide an exclusive opportunity for students and […]

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Soho Retail Network – Intrigue, Engage, Connect – Brand Storytelling Bootcamp Is October 27th!

Our August breakfast at Birchbox focused on Customer Loyalty.  A common thread to the presentation was how you can use your brand story to intrigue, engage and connect emotionally with your customers to increase their loyalty and spend.  We are excited for our next breakfast, a Brand Storytelling Bootcamp at Kworq (5 Crosby Street) on October 27th from 8-10:30am! […]

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The 2017 Soho / Nolita Guide – First Draft Released!

I have found a tremendous graphic designer who has been working hard over the past two days since we announced we were taking over the Soho / Nolita Guide! Our guide will be the same size of 24 inches wide by 18 inches tall – with business advertisements all around the map.  The bottom of […]

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Uno De 50 Friends & Family This Weekend – 20% Off

Unode50 is a Spanish jewelry brand with edgy & handcrafted pieces and has a flagship in Soho at 135 Prince Street (between West Broadway and Wooster).  They offer bangles, necklaces, chains, watches & keyrings. Unode50’s Friends and Family is this weekend from the 8th-10th of October and they are offering 20% off!  If you can’t make […]

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BIG ANNOUNCEMENT! Soho Strut Will Be Creating The 2017 Soho/Nolita Guide!

You heard it from us first! Soho Strut was notified that a long-standing Soho-based non-profit ACE Programs For The Homeless was moving out of Soho/Nolita and discontinuing their very popular Guide To Soho & Nolita. We knew how popular the guide was without needing to ask!  Every tourist walking along Prince & Spring Streets use it […]

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Did You Know? Soho Strut Is A 501(c)3!

Over the past three and a half years, Soho Strut has operated as an LLC with the mission to make *community* a common thought! As our organization has evolved, our mission has become more defined: The mission of Soho Strut is to enhance economic growth of the Soho, NYC area by focusing on promotion and development […]

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Bring E-Commerce Convenience to Your Soho Brick and Mortar Business

E-Commerce has certainly taken away a considerable amount of business from real life brick and mortar stores, but in a society obsessed with instant gratification, the appeal of holding a product in your hand or trying it on before you buy it is still an unparalleled customer experience. Fashion retail heavy hitter and self-made mogul Rebecca Minkoff’s […]

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Blomingdale’s Soho Louis Vuitton Trunk Show & Friends & Family This Week

This is a big week for Bloomingdale’s Soho – they are having a Louis Vuitton Trunk Show on October 7 & 8 and a family & friends sale all week starting yesterday (MONDAY, OCTOBER 3–MONDAY, OCTOBER 10).  There will be an extra 25% off Women’s, Men’s, Kids’ and Home and 20% off almost all Electrics, Cookware and Fine […]

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NYC’s Most Creative Entrepreneurs Share How To Drink & Dine Your Way Through Soho

Soho is undoubtedly known as a fashion hub. With offerings ranging from Prada to Aritzia, bustling Broadway is visited by individuals from all over the world for its renowned shopping scene. But, what you might not have known is that Soho also happens to be home to some of the best restaurants, coffee shops and […]

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How to Have an Awesome SOHO Apartment Without Breaking The Bank

When rent is sky high, it only makes sense to get a smaller footprint apartment in SOHO. However, with that decision comes some other potential dilemmas. How will you decorate such a small apartment without it taking up too much room? Here are five different ideas to get you started. 1. Choose Multipurpose Furniture The futon […]

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