Fitness Hipsters: Meet Strengthen. Lengthen. Tone. In Soho.

After starting SOHOstrut, the growing trend of boutique gyms and workout classes became more apparent.  I don’t know when the trend started (Soulcycle and Bar Method?) but there is definitely a boutique gym movement happening in NYC and specifically Soho. I also discovered that people who love working out at boutique gyms and workout classes are called “Fitness […]

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Auction Benefitting The Greenwich Village Halloween Parade October 11, 2013

Word around Soho is the Annual Greenwich Village Halloween Parade (which starts in Soho at Broome Street and Sixth Avenue every 10/31) might get cancelled if enough money isn’t raised to fund the event.  Show your support by attending an auction benefitting the Greenwich Village Halloween Parade October 11, 2013! The auction will be held at the Soho Art House […]

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The “Baked By Melissa” Bandwagon

I must be the last person in the world to jump on the cupcake bandwagon.  I was never one to wait on-line for an hour at Magnolia Bakery or watch “Cupcake Wars” or “Cupcake Girls“.  However, after a suggestion to get a friend Baked by Melissa cupcakes as a birthday present, I logged onto their website […]

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SOHOstrut Articles of the Week Ending 10/6/2013

Ongoing October Events: October 1-31 2013 The Patagonia store at 101 Wooster Street is having a raffle if you show up in the store wearing any Patagonia gear, you have the chance of winning $500.   – Patagonia October 1 – 14 2013 Harney & Sons in SoHo, a New York shop that purveys exclusive teas […]

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Chobani Soho: Making Soho Chicer Since 2012

We all know that Soho is chic; but who would have guessed that Chobani, the greek yogurt company, would make yogurt chic?  Chobani has been making Soho chicer since 2012 (opened July 2012). What makes Chobani chic? Being the top selling brand of Greek yogurt in the country is chic Having a bar in Soho is chic; having a yogurt […]

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Making It Official In October…The Formal Introduction To SOHOstrut

Living in Soho,  people don’t just walk down the streets, they “strut“.  There is an air people have about living and visiting Soho.  After 60+ posts since July 2013, I am claiming my territory of Soho and making it official in October…the formal introduction to SOHOstrut. Some of my favorite articles have occurred at various stages of “blogging”.  […]

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NYDailyNews.Com Has The Worst Soho Event Calendar

Every night, there are 100’s of events happening in Soho.  From wine/dinner tastings, to art gallery openings, to PR events of product launches and store openings.  It is just nearly impossible to find them!  Here is why NYDailyNews.Com Has The Worst Soho Event Calendar. Ever since I started blogging, it has become my mission to figure […]

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The Kale Day “Strut”; Where To Celebrate National Kale Day In Soho

The first Wednesday in October (October 2, 2013) is being used as a launchpad for the “National Kale Day” campaign focusing on incorporating kale into a daily diet regimen. After NewsDay published their article on National Kale Day, I thought…how would I spend a night out in Soho, celebrating kale?  Below is the official “National Kale Day” SOHO strut (make sure […]

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“Goat-ober” Starting Tomorrow and Participating Soho Restaurants

Last year, the NYTimes published an article about Goat-ober, which is part of a larger project spearheaded by Heritage Foods called “No Goat Left Behind”.  Heritage Foods has an advisory board (headed by Mario Batali), and is committed to promoting more sustainable meat and their distributors. Why is Goat more sustainable than Cow?  Goats are browsers, rather than […]

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SOHOstrut Articles of the Week Ending 9/29/2013

Articles around the web mentioning Soho for the week ending 9/29/2013: 9/23/2013: Palmer Trading Company, a menswear brand on Sullivan Street put together 4 Fall Menswear “Looks” on what to wear during the Day, Night, Weekend and Brunch.  Seems like a lot of changing during the day!! – Downtown Magazine 9/25/2013:  Claire Danes grew up in […]

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Happy 3-Year Anniversary, Soho!

Today, September 27, 2013, marks the 3 year anniversary of moving to Soho!  Part of being a “blogger” is getting comfortable being personal.  Over the past 3 years, my love for Soho grew to the point my closest friends suggested to hone in and highlight my knowledge (and obsession).  Here comes SOHOstrut! I am fortunate enough to leave work […]

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Soho Is Seriously Slacking On Kickstarter Projects

Kickstarter is a company founded with the mission to raise funds for creative projects.  They bring together creators (!) and backers ($$) while allowing the creator to keep 100% ownership of their projects; coined crowdfunding.  Kickstarter groups projects by several types of categories and one of them is by neighborhood. Doing a quick search, the Lower East Side has had […]

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TripAdvisor And The “Haters” Of Soho

TripAdvisor rates Soho #74 out of 785 attractions in NYC, falling in the top 10%.  Out of the 414 reviews of Soho, 215 rated Soho “Excellent”, 165 “Very Good”, 27 “Average”, 5 “Poor” and 2 “Terrible”.  TripAdvisor and the “Haters” of Soho: TripAdvisor is one of the world’s largest travel sites and is a community of travelers who interact […]

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Why Drake Must Be Staying In A Hotel In Soho Tonight, 9/24/2013

Why Drake Must Be Staying In A Hotel In Soho Tonight, 9/24/2013 Word leaked that Drake, a rapper best known for being the love interest of Amanda Bynes’, is playing a free show at the Best Buy at 622 Broadway (Soho/Noho) tonight, 9/24/2013. If you were lucky enough to purchase a copy of Drake’s ‘Nothing Was The […]

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Rumor Has It: Once Upon A Tart To Close In October 2013

Once Upon A Tart, a bakery at 135 Sullivan Street (between Prince and Houston) which has been open for over 17 years, was rumored to be closing October 2013.  A mysterious company has offered to pay $18,000 a month rent for the building, which Once Upon A Tart cannot compete. Hopefully Once Upon A Tart will be able […]

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