Recent Blog Posts

Announcing Our Next Soho Retail Network Breakfast! Branding and the Unicorn - Creating Irrational Loyalty with the Ideal Customer Archetype

Do you ever wonder how top brands create irrational loyalty among their users? The world’s most profitable and well-known brands […]

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DOWNTOWN ABBE TOURS LED BY A NYC LICENSED TOUR GUIDE

My friend & resident Abbe Borov just got his tour guide license!  If anyone is interested in a fun and […]

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We Want You To Be Happy So Check Out Our March Newsletter!

March Weather Madness! Hope you didn’t miss us in February! We have been busy figuring out the best way to position […]

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SoHo Residents and Businesses Form Ad Hoc Coalition to Clean Up SoHo

New York, NY (February 26, 2017) – Distressed by the increase in litter strewn sidewalks, corners and parks since funding […]

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Clean Up Soho - Walk-Through Update Scheduled 2/23!

Hello neighbors and friends, Please share this message with others you know who are or may be interested in having […]

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Pre-Meditated Networking March 19th At Athleta Soho!

Join The Yoga Department, Six Degrees Society and Soho Strut for an evening of mindfulness + mingling. Aditi + Rachel from TYD will lead you through 30 minutes of […]

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Soho Strut Hosts Soho Assemblé – A Post-Holiday Retail Party!

Soho Strut is organizing and co-sponsoring Soho Assemblé, a retailer-only exclusive event to celebrate the end of the holiday shopping […]

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Rag & Bone NYFW Event - Open to Public February 10-12th!

Strut to the Meatpacking district tomorrow for the Rag & Bone New York Fashion Week Exhibition!   In lieu of […]

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Leesa Soho "Two Years Of Kindness" Event February 13th - 6-8pm

Leesa mattress company is partnering with “Random Acts Of Kindness” foundation, Art Lifting and The Bowery Mission featuring a hairstylist […]

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Soho Farmer's Market At Chalk Point Kitchen This Saturday from 12-3pm! Head to 527 Broome Street!

Feeling fresh? Looking for locally sourced produce? Then “lettuce” tell you about the indoor art and farmers market you’ve “bean” […]

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SoHo Broadway Initiative Open House this Monday 2/6/17

Members of the SoHo Broadway community are invited to attend an open house on Monday, February, 6, 2017 from 6:30 to 7:30pm at Boxed Wholesale, 28 […]

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Party With Your Retail Teams At Soho Assemblé February 23rd!

Soho Strut To Host Soho’s Largest Ever Post-Holiday Retail Party! Celebrate the end of the holiday season with your team! […]

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Check Out Our Neighborhood Spotlight on Patch!

Neighborhood Spotlight: Danielle Nazinitsky Of Soho Strut Get to know the New Yorker behind the popular blog “Soho Strut.” By […]

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Club Monaco Closed Its Prince Street Location In Soho

Lots of new retail closings happening this month.  Club Monaco, which had two locations (One on Broadway & Spring and […]

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Armani Exchange And Emporio Armani Closed In Soho January 2017

Rumors were floating that Emporio Armani was planning to leave West Broadway last year, but they decided to renew for […]

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Join Us At Vera Bradley For The Soho Retail Network January Breakfast!

Announcing the January Soho Retail Network breakfast at Vera Bradley – 411 West Broadway!  Featuring a presentation and break-out sessions on Social Media Strategy […]

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@CleanUpSoho - Success - Additional Cleaning On Prince/Spring/Sullivan/Thompson Streets!!

Thanks to NYC Council Member Corey Johnson and his Chief of Staff Erik Bottcher for working hard the past few […]

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Happy New Year - A More Clean & Fun Soho - 2017!

Since 2013, it has been our mission at Soho Strut to connect the business, residential and tourist community here in […]

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Bowery Babes - Parent Daughter Workshops In January/February 2017

Janine Zeccardi is the founder of ever popular Bowery Babes!  They are hosting two amazing parent daughter workshops lead by Girls […]

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TAI Jewelry Grand Opening Event Is January 19th!

Please join Tai Jewelry on Thursday, January 19th from 6-8pm for cocktails and light bites at their flagship on 262 […]

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Exhale Soho Pop-Up Opened Today at 40 Wooster

Exhale Barre is moving off Spring Street to 40 Wooster on the second floor.  They are offering a “Soho Only” […]

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Last Minute Christmas Tree Delivery to Soho

If you just spent any part of the weekend shopping for a Christmas tree in Soho, you’re probably suffering from […]

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Free People Is Moving West To West Broadway

Ever since word broke out that Nike was coming to Soho the neighboring retail stores have been approached to have […]

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Morganthal Frederics Is Having A Buffalo Horn Event December 10th & 11th!

Buffalo Horn eyewear is an emerging trend – you can check out new products December 10th & 11th from 12-6pm […]

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Rag & Bone Holiday Shopping Party Is December 8th!

Join us at Rag & Bone for a holiday shopping party!  With champagne, refreshments and catering by Tacombi! This Thursday, […]

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December Newsletter - Clean Up Soho, Soho/Nolita Neighborhood Guide, Rag & Bone Holiday Party, Soho Retail Network Breakfast & More!

Hi Soho Strutters!  We hope you had a great Thanksgiving holiday.  It’s hard to believe we are already in December. […]

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The Soho/Nolita Neighborhood Guide Is Going To Print!

We are so excited to have the final version of our first printing of the Soho/Nolita Neighborhood Guide! Please check […]

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High Performance Relationship Building - Soho Retail Network @ Erno Laszlo

Announcing our December Soho Retail Network breakfast at Erno Laszlo – 382 West Broadway!  Featuring a presentation and in-depth discussion with The […]

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Daniel Merriam's Earthly Delights At AFA Gallery!

Daniel Merriam is a contemporary surrealist and is best known for his dry brush technique and imaginative style.  Daniel’s work […]

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New 2 Bedroom / 2 Bath Condo Rental At 25 West Houston!

I am excited to announce a new rental listing I’m marketing at 25 West Houston with another agent from Corcoran! […]

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Working Together, Clean Up Soho!

Dear Soho Residents You’ll recall our last email reported that ACE is no longer sweeping our sidewalks or emptying the […]

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Monica Vinader Is Coming To Soho! Launch Party November 30th!

For those of you who haven’t walked across Spring Street, Theory is moving their flagship down to Greene Street and […]

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Erno Laszlo Soho Flagship's Fall Open House November 12th!

Erno Laszlo invites you to join us for our Fall Cleansing Event! The Institute at Erno Laszlo is the house […]

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Just Listed! 458 Broadway #4th Floor - First Open House Sunday 11/13 From 12-1:30pm!

Open House 12pm – 1:30pm 458 Broadway Soho Bedrooms 3  |  Bathrooms 2  |  Square Feet 2800  |  $4,550,000 Grand Loft Living! Enter this 2800 square […]

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Press Conference - DOB / Nike Store at 529 Broadway: Rally on 11/10 @ 2PM - DOB at 280 Broadway

Local Soho Politics: From Pete Davies: WHAT: On Thursday at 2 p.m., SoHo residents and community leaders will rally against the […]

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Deadline To Participate In Soho/Nolita Guide Is This Friday 11/11!

Hi Soho Business Owners & Managers!  As you are aware, we are creating Soho & Nolita’s only neighborhood guide!  The […]

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Paper Source Holiday Preview Event - 20% Off November 3-6th

Paper Source would love to invite all the residents and businesses in the area to come in to take advantage of 20% […]

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Will Sales For 565 Broome Affect The Broader Soho Condo Market?

While I was walking home from work tonight, I noticed the sales gallery has launched for 565 Broome Street, a […]

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The Soho/Nolita Neighborhood Guide Is Almost Here!

November is a big month for us at Soho Strut!  We are excited to announce to our readers that we […]

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My First Hammam At The Trump Soho!

I have always heard from locals about how great the Trump Soho Spa was, but had never tried it until […]

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Take Yourself On A One Hour Soho Walking Tour!

Yukie Ohta, the founder of the Soho Memory Project (and contributor to our Soho Neighborhood Guide!) announced an audio walking tour of […]

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Little Lions - Soho Cat Cafe - Closed

While the website is still up and running, Little Lions Cat Cafe closed shortly after it opened. Eater reported in February […]

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Google's Virtual Reality Pop-Up In Soho Will Be Opening Thursday!

Opening on Spring Street in the next few weeks will be Google’s first “consumer retail” space in NYC. Google’s new […]

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Harry's Bartershop Opening For A Week On Greene Street This Thursday!

While Harry’s still hasn’t tried to do a Soho neighborhood activation for “No Shave November” they are doing the next […]

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#SpeakerSeries October 20th Featuring Alan Eckstein from Timo Weiland!

Ever wondered what it takes to start your own fashion line?  On Thursday, October 20th, from 7-10pm, join us at […]

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Soho Retail Network - Intrigue, Engage, Connect - Brand Storytelling Bootcamp Is October 27th!

Our August breakfast at Birchbox focused on Customer Loyalty.  A common thread to the presentation was how you can use […]

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The 2017 Soho / Nolita Guide - First Draft Released!

I have found a tremendous graphic designer who has been working hard over the past two days since we announced […]

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Uno De 50 Friends & Family This Weekend - 20% Off

Unode50 is a Spanish jewelry brand with edgy & handcrafted pieces and has a flagship in Soho at 135 Prince […]

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BIG ANNOUNCEMENT! Soho Strut Will Be Creating The 2017 Soho/Nolita Guide!

You heard it from us first! Soho Strut was notified that a long-standing Soho-based non-profit ACE Programs For The Homeless […]

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