Brandy Melville – A Back To School Destination In Soho
I wrote about the Top 5 places For Back To School shopping in 2014 with LF Stores, Olive & Bettes, Faherty Brand, Brandy Melville, and Necessary Clothing on the list. Brandy Melville continues to be a back to school destination in Soho.
I would now say Brandy Melville ranks number 1. I passed the store today in the middle of the afternoon (on a work day) and it was PACKED with teenagers.
The store itself carries only one size. When I was in there this afternoon, it looked like the “one size” was an extra extra small (I’m usually a size 2) and I wouldn’t fit into anything. However, all shapes and sizes were shopping and buying in the store.
The store itself felt very stuffed – you had to walk sideways most of the time. Its hard to believe they upgraded to a larger space in 2014 – it seems like they already outgrew it!
Brandy Melville is taking the tween shopping scene and PacSun started selling it in their stores (not available online though).
American Eagle also copied the idea of one size fits all with “Don’t Ask Why” which is open up the street at 577 Broadway.
Brandy Melville is located at 499 Broadway and you can call the store at (646) 707-3119
They are open Monday-Saturday from 10AM-9AM and Sunday from 11AM-8PM.
Have you shopped at Brandy Melville recently? I would love to hear about it at Danielle@SohoStrut.com!