The Soho Business Improvement District (BID) Is Trying To Become Even More Of An Economic Waste

I just received a letter that the Soho Business Improvement District is trying to increase their annual budget from $550,000 per year to $900,000 per year.  A 65% increase. For those of you who are un-aware, only $350,000 is actually used for cleaning the streets.  And this cost is not competitively bid out to the […]

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Everlane Is Coming Back To Soho – This Time On Wooster Street

Everlane is an online-only retailer that seems to be testing the water with physical stores. Starting September 23rd – October 23rd, there will be a month long “Shoe Park” pop-up at 83 Wooster. Their first pop-up location was at 199 Lafayette, which is currently the Outdoor Voices pop-up space. Everlane had a week long pop-up in May 2016 […]

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A Tale of Two Buildings, 55 and 57 Spring Street

Written By Minerva Durham (to contact: springstudio@earthlink.net) There is no truth, only stories.  –Thomas King Investors want to change the zoning of two buildings in the Special Little Italy District. Having purchased two adjacent structures, 55 and 57 Spring Street, for a total of more than thirty million dollars, they wish to commercialize the backyard spaces. They […]

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Top 5 – Where To Celebrate Thanksgiving In Soho!

People have been asking me for places in Soho that will be offering a special Thanksgiving menu – well here you go!  If you have any suggestions please reach out to Danielle@sohostrut.com. 1.  Hundred Acres – $49 Per Person – 3 Course Prix Fixe Including: Cayuga county free range turkey, herbed stuffing, giblet gravy Cranberry […]

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Customer Experience Is ‘Oh So’ Important For SoHo Retailers

With new digital shopping apps and even more competition, the customer experience is changing exponentially and retailers need to keep up. In a PwC presentation earlier this year, there are currently three shopping districts in NYC:  Fifth Avenue, SoHo and the Upper East Side.  By 2018, the number of retail outlets in NYC will double adding […]

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Dear M&M’s World…SoHo Is Not Times Square…

I was warmly greeted by M&M’s World prior to their official launch in SoHo last week and saw a street promoter outside my office. The M&M’s World store is located at 434 Broadway and is expected to be open through September. While touring their facility for a potential blog post to promote it, several questions arose: Is […]

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Why I Will Never Be Stepping Foot Into DTR Modern SoHo

I strive to be your neighborhood expert.  What would being a neighborhood expert mean if I couldn’t direct you to my favorite galleries…and my least favorite…DTR Modern. Planning Art Strut was my excuse for learning about the culture, aesthetic and offering of each of the galleries.  I can now say I’ve stepped foot into every gallery […]

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I am 1 In 10 People Who Would NEVER Recommend LegalZoom

I have to say it – LegalZoom is the biggest waste of time and money.  I spoke recently with two of the customer service representatives – Carmen and Kevin Zimmerman – out of the Austin, Texas customer service center.  Kevin Zimmerman is the WORST! I chose to write a post on this to help others […]

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One for One – Every SoHo Business Should Get A Flag!

Having SoHo pride means appreciating all the facets of what makes this neighborhood thrive.  I have been hearing from many local businesses their landlords don’t allow them to place a flag outside of their store! I think the Community Board, SoHo Broadway BID and local organizations should all come together and all landlords should be […]

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Soho Strut’s First “Hate Mail”

We have been on a mission to create community programming in SoHo and connect people who live, work and love SoHo.  In 2015, we are building out community programming with, Art Strut. However, it seems that there are certain people who are not interested in building community in SoHo and Nolita!  We received our first […]

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Are Holiday Pop-Ups Worth It For Business Owners?

A pop-up retail space is a temporary space open for a specific period of time, normally one or two months.  Examples of pop-up uses include sample sales, Halloween, and Christmas stores. There are many benefits of pop-up shops, one being that business owners do not have to sign a long-term lease.  It is also a […]

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Why “Nextdoor” Will Never Work To Build Community

Soho Strut is on a mission to build a grassroots online to offline (and vice-versa) community in SoHo.  We get to talk about our mission frequently, and after chatting with people at the lululemon “Live Your Best Life” event last week, we learned about “Nextdoor“, a start-up that is a “social networking service for neighborhoods”. […]

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Don’t Ever Use New West Lake Laundromat!

It has been suggested to start posting “critical” reviews of local businesses in SoHo…here is why no one should use the New West Lake Laundromat! One of the quirks about living in SoHo is that most of the older tenement apartments do not have laundry in the buildings.  I’ve been using the New West Lake Laundromat […]

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