*Hopefully* Soho Won’t Be Seeing Any SantaCon Participants Saturday

NYC SantaCon is set for this Saturday, December 14, 2013.  SantaCon is a full-day affair in Manhattan where people from the outer boroughs fill the streets and bars in Manhattan dressed in santa outfits.  Most participants stay in commuter-friendly neighborhoods such as Midtown where Penn Station, Port Authority and Metro-North train stations merge.  However, as the years have progressed, some have begun venturing […]

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TOMS Marketplace – Socially Conscious Goods Gone Wild?

November marks the beginning of the holiday buying season.  In November 2013, 2 large billboards were installed in Soho marketing the new TOMS MarketPlace.  TOMS shoes partnered with several “socially conscious” companies ranging from jewelry, accessories, bags, clothing, home, and technology.  Its interesting to see there is now an entire market place of FOR PROFIT companies jumping on the […]

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You Know You Live In Soho When…

I recently saw that someone was referred to SOHOstrut after Google searching, “Signs You Live In Soho”.  Since I’ve lived in Soho for the past 3 years, I thought it would be fun to query some of my friends from the neighborhood to get a list together titled, “you know you live in Soho when…” People You know […]

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CBS is obsessed with shooting “Blue Bloods” & “Elementary” in Soho

Its unfortunate I didn’t realize that CBS is obsessed with shooting “Blue Bloods” & “Elementary” in Soho sooner!  I would have taken pictures and befriended the crews.  It would have been fun to get the inside scoop on where they hang out in the ‘hood after they shoot. I first noticed CBS’ Elementary filming July 27, 2013 on Broome […]

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Update: NYDailyNews.Com Launched A New Soho Event Calendar

{Gives herself a pat on the back} Turns out I wasn’t the only one who noticed how horrible the NYDailyNews.Com event calendar and specifically the Soho event calendar was!  Now, instead of being swarmed with Babeland ads, the new event calendar has more variety, and is aesthetically more appealing to look at and use.  Update:  NYDailyNews.Com Launched A New […]

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Hit The Sheets! Two Soho Hotels Participating In “Hotel Week”

Hotels in NYC are expensive.  Hotels in Soho are even more expensive.  If you want to enjoy NYC and also save money at the same time, I would suggest using AirBNB to rent apartments.  However, if you prefer the old-fashioned hotel experience, the annual Hotel Week is happening in 2014 from January 3-12.  Hit The Sheets!  Two Soho […]

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Soho Co-Op Couldn’t Find A Buyer – Renting Apartment On AirBNB

Soho Co-Op Couldn’t Find A Buyer – Renting Apartment On AirBNB.  I was doing research for an upcoming article and came across this awkwardly familiar listing: I went to an open house at 141 Sullivan Street #13 when it was first listed around 3 months ago!  141-143-145 Sullivan Street is my favorite set of tenement co-op buildings […]

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DailyCandy Bazaar 2013 – 376 West Broadway November 8-10

Riding in a cab back to my apartment yesterday, an advertisement for the “DailyCandy Bazaar” in Soho was playing.  The event claims “first of its kind” (even though they had one last year) where you can shop, eat, and catch performances throughout the weekend. There will be more than 30 designers, bakers, craftsmen, and merrymakers from around the country.  The […]

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Soulcycle Soho The Only Soho Business Participating In Movember?

My cousin lives in London, and every November her boyfriend and his friends participate in Movember, an event during the entire month of November to raise awareness about men’s health risks. After knowing about how popular Movember is in London, I still cannot figure out why it hasn’t taken off in NYC!  After google searching, it seems […]

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Why Are So Many Celebrities Staying At The Trump Soho?

My “SOHOstrut Articles Of The Week” posts are normally filled with all the articles I can find that mention “Soho” during the previous week.  In order to do this, I normally google search, “Soho NYC News” and combinations using “Soho”, “News” “Month, Day, Year”.  In October, there was one major theme:  there were 20+ articles of several celebrities […]

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Soho Needs A Speakeasy

Eater NY wrote in October claiming that Soho is “Bar-Free” after Mercbar closed September 2013.  While I consider “The Room” on Sullivan Street a “bar”, the claim was mostly true.  There are a few bars on the north side of Houston street like Madame X, Blue Haven, and ZirZamin, but these are technically not “Soho Proper”.  It got me thinking, […]

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How To Spot, Interact, and Attract A Model…In Soho

You might not have celebrity status or handsome good looks to attract and date models like Leonardo DiCarprio, Orlando Bloom, Adam Levine, Adrian Grenier, George Clooney, or Jake Gyllenhaal.  But that doesn’t quell the fantasy of randomly falling in love with a model.  Here is how to Spot, Interact, and Attract A Model in Soho…In a […]

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There Is No Way Urban Compass Can Really Be Worth $150 Million

Soho headquartered Urban Compass is a real estate website that claims they make NYC apartment rentals easier.  They make claims they do this by using “hyperlocal” technologies and have “neighborhood specialists”.  Ever since reading about Urban Compass’s recent $20 million in additional funding, I thought…there is no way Urban Compass can really be worth $150 Million.  Streeteasy, the […]

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Making It Official In October…The Formal Introduction To SOHOstrut

Living in Soho,  people don’t just walk down the streets, they “strut“.  There is an air people have about living and visiting Soho.  After 60+ posts since July 2013, I am claiming my territory of Soho and making it official in October…the formal introduction to SOHOstrut. Some of my favorite articles have occurred at various stages of “blogging”.  […]

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NYDailyNews.Com Has The Worst Soho Event Calendar

Every night, there are 100’s of events happening in Soho.  From wine/dinner tastings, to art gallery openings, to PR events of product launches and store openings.  It is just nearly impossible to find them!  Here is why NYDailyNews.Com Has The Worst Soho Event Calendar. Ever since I started blogging, it has become my mission to figure […]

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