Is ZocDoc Leaving Soho? Not Yet ‘Real Deal’ – New Flag On Broadway!

In February 15th, The Real Deal wrote that Zocdoc is looking for more office space, implying they will be leaving Soho.  This morning, I was notified that Zocdoc is “claiming their turf” and a new flag now waves above Broadway and Prince. Zocdoc changed its logo and their new logo is now outside of 568 Broadway.  They even […]

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The Spring 2016 Soho Salon Series!

Mendez SoHo, in collaboration with Soho Strut, is delighted to announce the Spring 2016 Salon Series, occasional gatherings of collectors, curators, artists, writers and art enthusiasts who meet and mingle in a informal setting to show their works of art, discuss their sources of inspiration, and share their perspectives on the development of their artistic endeavor, as well as their choice […]

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Announcing – Soho Retail Network Breakfast February 26th!

Announcing the Soho Retail Network’s second breakfast of 2016!  Mark your calendars for Friday, February 26th from 8:00-10:30 at Roots (228 Elizabeth)! Following the success of the panel discussion on Clienteling, The Luxury Institute will be facilitating an in-depth discussion on clienteling!  Tickets ($15 per person) include breakfast from Black Seed Bagels.  RSVP at soho.splashthat.com. […]

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A Flood Of Condo Units (155) Coming To Soho In 2016!

Did you know there were only 125 condo sales within the past 12 months in Soho?  What does it mean to the larger Soho market that 155 new condo units will be available for sale in 2016, effectively doubling the active condo sales market?  There are also 192 condo units that are currently being marketed […]

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Where To Eat In Soho On Valentines Day 2016

Check out these famed Soho restaurants for Valentines Day!  Am I missing any?  Please reach out at Danielle@sohostrut.com Aquagrill – Aquagrill is offering a four course tasting menu that is truly a Seafood Lover’s Dream Feast including dishes such as Imperial Osetra Caviar, Stone Crabs and Lobster Salad. Antique Garage – Antique Garage welcomes you to celebrate […]

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Soho Retail Network Breakfast @ La Perla – Recap

The Soho Retail Network kicked off 2016 at La Perla on Friday, January 26th!  We had over 35 brands and 50 guests who joined us to discuss Clienteling Best Practices. Soho retailers gained valuable insights to take back to their teams!  Retailers included: 3X1, Alice & Olivia, Anna Sui, Athleta, Bare Escentuals, Clare V, Erno Laslo, Freida Rothman, Fresh cosmetics, Intermix, Just Cavalli, Kirna Zabete, La Perla, Lole, Margaret O’leary, Michele Varian, Moleskine, Moschino, Nespresso, NFP Studio, Olive […]

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Top 6 Things To Do In Soho – January 2016

While I’ve been living in Soho over 5 years, I still like to act like a tourist occasionally!  Here are some fun things to try during the rest of January and into February! 1.  Breakfast at Sadelle’s – 463 West Broadway: This morning my brother flew in from Columbus, Ohio for a work trip and we went […]

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Spring Street Natural Moving Around The Corner To Kenmare

When I passed Spring Natural over the weekend, I saw a sign that confirmed they would be moving to Kenmare street.  I read over the summer Spring Street Natural had plans to move to 98 Kenmare.  Spring Street Natural is a Soho staple that has been at 62 Spring Street for as long as I can […]

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Is Anyone Even A Member Of Equinox Soho Anymore?

Long story short – Equinox falls short on their tagline, “Its not fitness, it’s life”.  In fact, Equinox is ONLY a gym.  Equinox Soho does absolutely nothing for the Soho community or lifestyle of their clients – people who work, live and love Soho.  Their lease is rumored to expire in 2017, and at that […]

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Whats Up On Wooster Street?! Ted Baker To Replace Barbara Bui

{Thanks to David Zar} The Commercial Observer announced today that Ted Baker, which is currently located on Grand and Mercer, is moving to 117 Wooster Street.  117 Wooster Street used to be a personal favorite, Barbara Bui.  Barbara Bui was one of my greatest retail brand supporters and I was so sad to see them close that I never made […]

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Explore The Intersection Of Music & Wellness With Axel Audio x Lululemon Sunday January 17th!

I love when companies find innovative ways to partner with inspirational brands!  This time its a headphone company (Axel Audio) partnering with a lifestyle brand (Lululemon Mens) to create a day-long event to explore the intersection of music and wellness! If you’ll be around Soho this weekend, stop by Lululemon Mens at 127 Prince Street […]

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Yet Another Hotel Coming To Soho – 11 Howard

While many new hotels have opened on the western areas of Soho, it was announced that 11 Howard (@ Lafayette) will be opening soon. Taking cues from the practical, enduring nature of Scandinavian design, 11 Howard celebrates not just form but function. From a beautiful bowl in which to place your wallet and keys to […]

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The Last Gas Station In Soho To Close In 2016

When I would visit Soho as a child, there were many empty lots and gas stations.  Over time, vacant lots and gas stations turned into luxury condos.  The plans were announced for the Houston Street BP station this past week, which will become a luxury office building by 2018.  The project is named 300 Lafayette […]

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Touring 73-75 Sullivan – The New Soho Montessori & 7 Luxury Rentals

I took a tour of 73-75 Sullivan Street, which will be a two and a half story pre-school opening in the next few months and 7 luxury rental units.  The Montessori has a clean look with skylights toward the back as well as a private playground: There will be 6 – two bedroom, two bath […]

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Soho Retail Network – First Breakfast Of 2016 At La Perla January 29!

The Soho Retail Network will have its first breakfast of 2016 on Friday, January 29th from 8:30-10:30 at La Perla at 434 West Broadway! We will be re-capping the holiday season, and discussing clienteling & customer loyalty best practices with Robyn Grant, a manager from PriceWaterhouseCoopers retail & consumer practice! This breakfast should be our […]

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