What Spongebob, Pharrell And Soho Have In Common

Out of Bikini Bottom, and onto West Broadway, Billionaire Boys Club, infamously known to Hip-Hop and R&B fans as the store Pharrell [Williams] co-founded, launched their SpongeBob [SquarePants] product line in their flagship (456 West Broadway in Soho) September 10, 2013.  Here is what Spongebob, Pharrell and Soho have in common. Pharrell, an aspiring billionaire himself, […]

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The Cheeseburger “Strut” in Honor of National Cheeseburger Day

September 18, 2013 is National Cheeseburger Day!  In honor of the day, make sure to check out these three restaurants in Soho known for their juicy burgers…The Cheeseburger “Strut” in Honor of National Cheeseburger Day: First up, one of the newest (if 2010 is still considered new?) burger places in Soho is Burger and Barrel at 25 West […]

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#GetFitForFree at Sweaty Betty in Soho

Who says nothing is free? Sweaty Betty, a British Athletic Company focused on re-defining the UK sports market, decided to “take their marks” in the US and open a flagship at 77 Mercer Street in Soho in August 2013.  Their purpose is “to inspire women to find empowerment through fitness”.  Their philosophy is strongly incorporated into […]

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Ciao! Barolo; Bonjour Maison Ladurée and Bonpoint

Barolo, a restaurant serving Italian food in Soho (398 West Broadway) for almost 25 years said “Ciao!” closed in February 2013.  There were rumors of a greedy landlord and suffering business in the neighborhood prior to the final decision to close.  Ciao! Barolo; Bonjour Maison Ladurée and Bonpoint One rumor was that the landlord sued in 2012 for the […]

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Ahoy Matey! Dockers Brand Re-Launch In Soho September 2013

SOHOstrut is getting ready for September 19, 2013:  International Talk Like A Pirate Day!  On other note, Dockers, the khakis all accountants and lawyers went to in the 90’s for casual Friday’s, is re-launching their brand and is re-targeting to the hipster 20-somethings. The “pop-up” store is open for the entire month of September.  The re-launch is […]

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Moving On “Pup”: A Story Of Launching A Business On 9/10/2001

September 10, 2001 marked Abraham Mimi’s grand opening at his very first business:  a pet shop in Alphabet City called “Alphapet City”.  Little did he know that the next day, the city which warmly welcomed him when he immigrated, a city he loved, would be harmed in the September 11th attacks.  This is Moving On “Pup”:  A […]

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Where To Not Sublet An Apartment In Soho

Ironically on “Greene” Street, the last line of the AirBNB listing says it all:  “This Place is Almost like Camping Out…”  For just $100 a night or $735 a week, you can rent a shared “room” in a Hippie Art Loft in Soho.  “Room” being the operative word.  “Must be able to get up Ladder” and […]

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Where To Get Custom Lip Color Makeup In Soho NYC

Where To Get Custom Lip Color Makeup In Soho NYC Bite Beauty Lip Lab, on 174 Prince Street in Soho, opened in May 2013 as a pop-up store.  A Canadian brand, Sephora has been selling their products in the US.  Bite Beauty offers a highly pigmented, hydrating formula which is infused with food-grade ingredients. In the […]

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SOHOstrut Articles of the Week Ending 9/7/2013

Articles around the web mentioning Soho for the week ending 9/7/2013: 9/1/2013: Dianna Agron and Nick Mathers were spotted walking in Soho.  – Daily Mail 9/4/2013:   Balthazar in Soho is one of the Top Places Ladies “Power Lunch” – NY Times Art Galleries cluster together in high-end neighborhoods near affluent potential buyers.  60 percent of […]

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Fashion Week Fall 2013 – Events In Soho NYC

Twice a year, NYC gets revved up for fashion week, a fashion industry event allowing fashion designers, brands or “houses” to display their latest collections in runway shows and buyers and the media to take a look at the latest trends.  This year fashion week starts September 5, 2013 through September 12, 2013. Calendar of Fashion Week Events […]

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Dogs of Soho – Bruno

Name: Bruno (French Bulldog) Occupation: Mascot for Village Tailor and Vince’s Cobbler Shop at 125 Sullivan Street.  Bruno has met several celebrities who get their clothing tailored at the Village Tailor.  Don’t miss the “celebrity” wall near the register. Birthday / Age: Bruno is one and a half years old.   Favorite Snack: Bruno isn’t picky…he […]

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5 Reasons The Cronut Craze Should Be Over By Now

Since launching on May 10, 2013, Soho, and more specifically Spring Street between Sullivan and Thompson Street has seen an increase in foot traffic due to Dominique Ansel’s Cronut.  Here are five reasons the cronut craze should be over by now. 1.  Extremely short shelf life – these babies don’t keep very long (but somehow only one […]

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Beauty School 101: Blowout:Hair::Manicure:Nails

Haute Air, located at 20 Thompson Street in Soho has been operating since July of 2011.  After a trip back to LA, owner Gigi Arjomand discovered “blow-dry” bars.  A blow-dry bar provides blowouts (wash, dry and style) within a standard pricing model. Loving the idea, Gigi saw a huge market for it in New York. […]

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Weekend’s on West Broadway – OK Cigars

OK Cigars, at 383 West Broadway between Broome and Spring, has been open for around 16 years when the owner Ivan Karp decided between opening a donut shop or a cigar shop within the OK Harris Store. OK Harris was Soho’s first art gallery, named the OK Harris Gallery, which Ivan Karp opened around 1969.  At the time, Ivan was […]

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Recess Art Gallery at 41 Grand Street

A window display with the promise of a “Spam Lunch Free” was advertised on Grand Street between Thompson and West Broadway in Soho on August 7, 2013.  This artistic display was created by David Horvitz, a watercolor painter and photographer & Taeyoon Choi, an artistic technologist.  In collaboration, the performance art exhibit was created as part of the finale of In Search […]

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