Lands’ End Opened In Zara’s Old Retail Location

While I’m sure someone will take credit without citing me, Land’s End opened this week in Zara’s old retail location at 580 Broadway.  I have screenshots to prove there has been NO news about Lands’ End planning to open a Soho flagship!!! It looks like they didn’t do much work as far as renovation to the store. […]

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Splendid Is Having A HUGE Sample Sale Starting September 15th!

Splendid is known for their super soft clothing – they are having a huge sample sale at their Soho flagship (111 Spring Street) starting Friday, September 16th.  But you can get special access September 15th from 6-9pm to shop first.  You need to RSVP to 858_spl@vfc.com. There will be items starting at $19.99 up to $59.99 […]

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Brandy Melville – A Back To School Destination In Soho

I wrote about the Top 5 places For Back To School shopping in 2014 with LF Stores, Olive & Bettes, Faherty Brand, Brandy Melville, and Necessary Clothing on the list.  Brandy Melville continues to be a back to school destination in Soho. I would now say Brandy Melville ranks number 1.  I passed the store today […]

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Moussy Will Be Opening On Broome Street In Soho

When I saw that Custo Barcelona would be closing, I was a little sad (one of my favorite brands from high school) but knew the space would rent quickly.  While shoppers have to step up to enter, the space has high ceilings and a skylight in the back! Today, signage was outside that Moussy would […]

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Creatures Of Comfort Sample Sale At 482 Broome

Just passed the Creatures of Comfort Sample Sale happening now at 482 Broome Street in Soho.   Creatures of Comfort is a New York-based fashion and lifestyle brand with an eponymous collection and multi-line boutiques in New York and Los Angeles. Do you have more information such as price points?  Email me at Danielle@sohostrut.com

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Adidas Originals Store Is Finally Opening Today!

After a year delay (or what felt like it), the old Allouche Gallery is now officially open for business as the Adidas Originals store.  We wrote about the gallery closing in September 2015 and almost immediately after, Adidas put their signage up and started renovating. While the Adidas flagship will still be on Houston & […]

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Leading Customer Loyalty – Soho Retail Network – August 31st At Birchbox!

Soho Strut, a network that connects SoHo-based business owners, retail managers, and residents through a robust online community and regular meet-ups, today announced its seventh Soho Retail Network breakfast of 2016 at Birchbox in Soho (443 West Broadway). The Soho Retail Network is designed to provide an exclusive opportunity to forge relationships and explore collaborative ideas through dialogue […]

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Cigar Lovers – Enjoy A Father’s Day Event At Will Leather Goods

This Saturday, June 18th, hang out at Will Leather Goods for a Father’s Day Event in partnership with Fernandez Cigar Lounge.   The event will take place from 3-7pm at the WLG store at 29 Prince Street.  With every purchase over $175 you’ll receive a complimentary hand rolled cigar!  To RSVP, email Kay at kingram@willleathergoods.com!

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Pirch Quickly Became One Of My Favorite Stores In Soho

There have been several articles published over the past few weeks about Pirch and I hesitated visiting because no one reached out from their PR department inviting me to their store opening event.  Over the weekend, I ended up buckling and was pleasantly greeted by an associate who offered a variety of beverages from iced […]

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Rebecca Minkoff Soho Strut Shopping Event May 19th!

Come experience the future of retail at Rebecca Minkoff’s New York City Flagship store with Soho Strut!  Next Thursday, May 19th from 6-8pm at the Rebecca Minkoff flagship (96 Greene) Celebrate with a glass of bubbly, shop the latest collections via their interactive video wall, and work with their team of amazing stylists to find the perfect looks […]

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The Nautica Flagship Opened On Prince Street – Between Apple and J Crew

Maybe it was just me who thought there were way too many Michael Kors stores in Soho…but as of last week, there is one less! Nautica launched its flagship last Friday (May 6th, 2016) at 101 Prince Street and has a very nautical feel for the spring season. The store opening embodies the brand’s refreshed marketing and […]

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This Spring, Burton Is Turning “Greene” – Moving Soho Flagship

For over a year, rumors were buzzing about Burton’s Soho flagship at 106 Spring Street and their upcoming plans to move further off the Broadway shopping corridor.  April 1st, the Commercial Observer reported that the Burton flagship will officially be moving. The Burton Store now sits on the corner of Spring and Mercer, diagonal from […]

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