DailyCandy Bazaar 2013 – 376 West Broadway November 8-10
Riding in a cab back to my apartment yesterday, an advertisement for the “DailyCandy Bazaar” in Soho was playing. The event claims “first of its kind” (even though they had one last year) where you can shop, eat, and catch performances throughout the weekend. There will be more than 30 designers, bakers, craftsmen, and merrymakers from around the country. The DailyCandy Bazaar 2013 – 376 West Broadway November 8-10, 2013.
I originally learned about DailyCandy after first moving to NYC in 2007. My evil first roommate (everyone has an evil roommate at some point, right?) worked for a magazine and told me to subscribe to DailyCandy (junk) emails. I un-subscribed a few years later, when I realized I hadn’t opened a single email in at least a year. That’s pretty similar to UrbanDaddy, Shopbop, OneKingsLane, gURL.com, etc that I also signed up at one point but never end up reading.
Located in the Cipriani building,The DailyCandy Bazaar was most recently a Delta Airlines pop-up store. Check out the planned events at the events schedule. The main highlight is a live performance from the cast of Wicked. Suchin Pak, known as the 90’s MTV VJay turned correspondent will be hosting an event as well.
I always like looking up marketing terms, and a “Bazaar” is a permanent enclosed merchandising area, marketplace, or street of shops where goods and services are exchanged or sold. In North America, Bazaar is used as a synonym for a “rummage sale“, or to describe charity fundraising events held by churches or other community organizations. It seems like this event is not particularly a Bazaar, as a charity is not involved and this is temporary vs. permanent. More or less this is a weekend festival of book publishers, holiday craft workshops and performances. It seems like some companies paid DailyCandy to be involved and others were paid to participate.
DailyCandy is a blog/website that tries to publish what’s new in fashion, food, beauty and entertainment. They paved the way for Gilt, UrbanDaddy, etc, however, I don’t think many people open these daily e-mails anymore. People have realized they are sponsored/paid marketing. I asked a fashion-forward colleague if she had heard of DailyCandy and the response was “no”. However, if DailyCandy is able to innovate and continue creating “Bazaars” they might set a new trend merging experiential marketing into their brand.