Happy New Year – A More Clean & Fun Soho – 2017!

Since 2013, it has been our mission at Soho Strut to connect the business, residential and tourist community here in Soho!  We have a lot on our plate for 2017.

But first, a year in review:  

  • We launched the Soho/Nolita Neighborhood Guide – the first batch was 25,000 copies and 21 hotels are now handing them out to their guests!  Thanks to Yukie from the Soho Memory Project for adding a historic walking tour!
  • Soho Retail Network:  We hosted 9 educational breakfasts for leaders of the retail community!  Thanks to our hosts – Roots, La Perla, Athleta, Bloomingdales, Molton Brown, Nespresso, Birchbox, Erno Laszlo, and Kworq!
  • Soho Strut is now a 501c3 charitable organization!
  • We hosted & promoted shopping events at Alice & OliviaRebecca MinkoffNicole MillerMonica Vinader, and Rag & Bone
  • We organized several large scale community events:  The Soho SoireeCinco StrutHow To Buy An NYC Apartment, & Kin Spaces Launch Party
  • We connected the local arts community with Mendez Soho and Florence Belsky Foundation to produce six Soho Salons!  Read more here.
  • Pop-ups became even more prevalent and we have said “hi” and “bye” to many – Google, Casper, Harry’s, Taco Bell, M. Gemi, Aerie, The Arrivals, Exhale, Real Real, Raden, Land’s End, Everlane, and Magnum.
  • Many brands:
    • Opened:  Monica Vinader, RM Williams, Vera Bradley, Nautica, Canada Goose, Nike, Asics, Pirch, John Hardy, Byredo, Balmain
    • Closed:  Bare Minerals, Anthropologie, Trade Mark, Helmut Lang, Scoop, Ben Sherman, Samsung, American Apparel
    • Moved:  Burton, Tous, Ted Baker, Adidas Originals, Outdoor Voices, Zara, Free People

2017 and beyond:

  • Soho/Nolita Neighborhood Guide:  If you would like more information about participating in future editions (next print is February 2017) or would like to have a physical guide mailed to you, please reach out to us at Danielle@SohoStrut.com.

  • Clean Up Soho:  A group of concerned residents are continuing to discuss potential solutions (short and long-term / public and private funding) to deal with the trash issue.  You can read more here.
  • New Website:  We are working to re-create an interactive Soho Strut website for business owners and managers to submit events and communicate with one another!  Hopefully this will commence later this month and a finished product in March 2017.
  • Art Strut 2017:  Our community-wide art event Art Strut was a huge success in 2015, so get ready for the 2017 Art Strut – Thursday, May 4th!  Participating art galleries in Soho will be open to the public as well as a private (ticketed) loft party & art fundraiser!  Pre-sale tickets are $35 at: ArtStrut.Splashthat.com.
  • Retail Community:  We are always looking to be connected to new retailers in the neighborhood for our monthly retail breakfasts, participating in the Soho guide, promoting shopping events, contributing to gift bags, etc!
  • Real Estate:  Danielle Nazinitsky is Soho’s neighborhood real estate expert at Corcoran.  No one can sell the neighborhood and lifestyle better than her!  Danielle has been in most of the co-ops and condos and can help navigate buyers to find their dream home.  Don’t hesitate to put us in touch!  Danielle.Nazinitsky@corcoran.com.

Happy New Year!
Danielle // Soho Strut

Visit Soho Strut
  • January 19th, 2017 – TAI Jewelry Opening Event.  More info here.
  • January 27, 2017 – Soho Retail Network breakfast @ Vera Bradley – For retail managers only – RSVP: Soho.Splashthat.com.
  • January/February 2017 – Bowery Babes Parent Daughter Workshops – More info here.
  • TBD February 2017 – End Of Holiday Retail Appreciation Night – For retail staff only
  • March 16, 2017 – Yoga/Networking event at Athleta – 2 networking matches + 15 minutes yoga/15 minutes guided meditation + shopping!
  • May 4, 2017 – Art Strut – Soho’s Largest Community Arts Event!  Pre-sale tickets to private loft party that night at: ArtStrut.Splashthat.com.