Lands’ End Opened In Zara’s Old Retail Location

While I’m sure someone will take credit without citing me, Land’s End opened this week in Zara’s old retail location at 580 Broadway.  I have screenshots to prove there has been NO news about Lands’ End planning to open a Soho flagship!!!

IMG_1081

It looks like they didn’t do much work as far as renovation to the store.  Perhaps they were able to negotiate a favorable lease term since Zara moved down the street.

The store looks like they are re-branding to look more like Banana Republic which is located a block south.

Lands’ End is still struggling with declining same store sales as seen in the Q2 Earnings Call:

Sales totaled $292 million, down 6.5% compared to last year’s second quarter. May and June were the best performing months with positive year-over-year performance in June. In July, our sales were impacted by a lower level of promotional activity, as well as reduced level of markdown inventory compared to last year.

Maybe opening in Soho will give Lands’ End the boost they need!