Lands’ End Opened In Zara’s Old Retail Location
While I’m sure someone will take credit without citing me, Land’s End opened this week in Zara’s old retail location at 580 Broadway. I have screenshots to prove there has been NO news about Lands’ End planning to open a Soho flagship!!!
It looks like they didn’t do much work as far as renovation to the store. Perhaps they were able to negotiate a favorable lease term since Zara moved down the street.
The store looks like they are re-branding to look more like Banana Republic which is located a block south.
Lands’ End is still struggling with declining same store sales as seen in the Q2 Earnings Call:
Sales totaled $292 million, down 6.5% compared to last year’s second quarter. May and June were the best performing months with positive year-over-year performance in June. In July, our sales were impacted by a lower level of promotional activity, as well as reduced level of markdown inventory compared to last year.
Maybe opening in Soho will give Lands’ End the boost they need!