Paracelso – That Random Store On West Broadway – Will Be Closing Soon

Every time I pass 414 West Broadway, I always wonder what exactly is inside.  Last week, I saw an article that the commercial part of the building (aka the retail space) was purchased for $8.5M.  Normally stores go out of business or move once a retail space gets purchased.

The store looks like a bit of a Soho time capsule.  Paracelco has been around for over 30 years and is named after the Renaissance alchemist and occultist Paracelsus. The storefront has newspaper clippings and images and is considered to be one of the first vintage stores.  It is owned by Luxor Tavella.

Here is the news article from the Commercial Observer.

In the second deal, the family-run Valroge Corporation carved out a 2,900-square-foot commercial condominium unit on the ground floor and basement at 414 West Broadwaybetween Prince and Spring Streets for Ascot, holding onto the upper residential portion of the building for itself, Mr. Brown said. Ascot paid $8.5 million for it on March 8. Antique store Paracelso is in the space on a month-to-month basis, Mr. Brown said.

“414 West Broadway is a deal that took a long time to complete but we worked very closely with the seller and are excited to have this space on the best block of West Broadway,” Mr. Brown said.

Have you been to Paracelso?  What did you think?  I’m planning on stopping by this weekend!