Social Media Strategy Breakfast at Lolë Re-Cap
I don’t know if most of you know, but I host events for retail managers here in SoHo! This morning, 30 retail managers met for breakfast at Lolë in SoHo for three presentations by social media strategists!
Breakfast included muffins and yogurt parfait station provided by Lolë as well as Lulitonix juice and Nespresso coffee!
Our first presenter was Matt Archambault, Director of VIP, for Brand Yourself.
- Facebook is a paid advertising platform – it is not good for organic content reach although you can still use it for promoting events
- You can leverage your brands corporate social media strategy by creating local content (McDonalds/French Fries)
- Surprise and delight is an under-utilized way to increase brand awareness and loyalty by using customers content in a new, meaningful way
- Alex and Ani
- Barbara Bui
- Diane Von Ferstenberg
- Flat 128
- La Perla
- Lolë (Host)
- Red Flower
- Spin Ceramics
- Thomas Sires
- Zadig Et Voltaire