Soho Retail Network – Intrigue, Engage, Connect – Brand Storytelling Bootcamp Is October 27th!
Our August breakfast at Birchbox focused on Customer Loyalty. A common thread to the presentation was how you can use your brand story to intrigue, engage and connect emotionally with your customers to increase their loyalty and spend. We are excited for our next breakfast, a Brand Storytelling Bootcamp at Kworq (5 Crosby Street) on October 27th from 8-10:30am!
Kworq is a creative agency that helps companies find and execute their brand story. They will be using the same tools that have helped dozens of brands and retailers in a private and intimate bootcamp.
“Story is everything. Content is king. Personalization is the future and the future is here. What makes our stories different? We live by a mantra called story-driven design. That means from the very beginning we’re thinking about who our story needs to reach, where it will be shown, and what outcome we hope to achieve. A brand story designed to reach audiences is no longer a 30-second spot – it’s a website, video campaign, online interactions, in-store activations, and online experiences. We tell the whole story.”
Tickets are $15 and include breakfast, coffee & networking! The bootcamp will begin sharply at 9am and we invite you to bring your brand story (from your company website, training materials, etc) that will be using throughout the seminar. We look forward to seeing you there! RSVP Soho.Splashthat.com.
Finally, Soho Strut is producing the annual Soho/Nolita Shopping Guide! We will be printing 100,000 copies and distributing to the Soho/Nolita hotel concierges as well as participating brands. We look forward to having your company listed on the map and its a great way to drive foot traffic to your store in a cost-effective manner! Please loop in your corporate teams for more information (and see attached).
**If your store commits to participate in the map prior to October 27th, we will provide complimentary tickets to the Brand Storytelling Bootcamp!
Have a great day!