Sohostrut’s first official “SOHOstrut”

Its not every day where you see 3 friends with fashion backgrounds come together to create a conscious public display with a purpose. As posted last week, the Greene Street NYC team completed their first Clean Art project/mural in Soho on July 2, 2013.

On July 3, 2013, the first official “Soho strut” took place across Greene Street NYC’s finished project.  Watch the video here:  First Official Soho Strut:  Greene St. NYC Clean Art – 64 Macdougal

Greene St. NYC Pre-Soho strut

Greene St. NYC Pre-Soho strut

The group consists of two fashion designers from Parsons:  Chris Choi & Veronica Menendez, and their friend Simon Guindi, who owns a fashion lifestyle brand.  Chris met Veronica while studying fashion design at Parsons.  Veronica approached Chris two years ago about the potential project, as her friend Simon was looking for an artist to come in to start Reverse Graffiti projects in NYC.  The group targeted Soho as the project’s first location site and titled their group after their muse, “Greene St. NYC”.

Random coincidences:  Communities are built on connections, and Simon is involved in many diverse projects.    One of which is Spenglish, the brand which Simon started after he created a charity event to support Hurricane Katrina.  “Local celebrities” were given a free t-shirt, an invite to a party and the ability to invite their friends.  Word spread–the charity event was a success, and more “events with a purpose” evolved over time.  This Reverse Graffiti project serves the mission well.

Sohostrut inquired about future team collaborations:  currently, a Mexican soda company, Jarritos sent Simon 600 bottles of various flavors.  Chris is working with Simon to create a sculpture utilizing these 600 bottles.

Jarritos large soda bottles

Jarritos large soda bottles

Fun Fact:

The closest store that sells Jarritos soda is in Little Italy (east of Soho) at Met Foods:  251 Mulberry St. NY, NY 10012.  Find the nearest distribution outlet at: http://www.jarritos.com/?address-search