What is Clean Art and what is it doing in Soho?
Graffiti and street art lining the walls, signposts, and ground is one of Soho’s historic charms. The Clean Art or Reverse Graffiti movement is pretty much the exact opposite: removing dirt using tools such as a power washer to create a biodegradable and green production.
In April 2013, the Bowery Boogie reported that Clean Art would be showcased on the side of 64 Macdougal Street and Houston in Soho. This project was funded by Kickstarter and over $15,000 was raised to purchase art supplies, pay the artist Chris Choi, and use the wall.
On July 2, 2013, the Greene Street project is now complete.
There are companies providing tours focusing solely on the art of graffiti in Soho if one is interested (for example for $25 on July 7, 2013 highlighting Banksy, Shepard Fairey, and ROA street artists).
64 Macdougal street is a 22 unit, 6 story co-op building whose units consist of mostly one bedroom apartments. July 3, the day after this Clean Art project was complete, the apartment listed for sale in the building looks like it was sold. Congrats to the new owner and welcome to Soho!