Amazon Books is officially open at 72 Spring Street
Today (September 27, 2018) was the first official day of the Amazon Books store at 72 Spring Street. Soho Strut was the first to announce this location on September 12th! The space was re-designed and is a welcome addition to the block next to Starbucks and across from the new Aerie store.
The funny part of everything is that Amazon’s Public Relations department touted that “Retail is dead” for years but now they are opening physical stores all around the US!!
“At Amazon physical retail stores, like Amazon Books & Amazon Pop-Ups, you can test drive devices, explore smart home products, browse books, toys, & games”
Public Relations departments of technology companies write about billboards being dead and retail being dead, but if you look at who is advertising on billboard and taking out retail space, its the same technology companies (Google & Amazon).