Soho's Newest Members Of The ' Hood - Diptique, Brett Johnson, Allbirds & More! | Soho Strut - The Insider's Guide To SoHo, NYC

Apr 12, 2018 | BY sohostrut Living, Uncategorized

Living, Uncategorized

Soho’s Newest Members Of The ‘ Hood – Diptique, Brett Johnson, Allbirds & More!

With so many stores opening in SoHo, both long-term and pop-up, it’s hard to keep track of them all. We’ve highlighted some of our favorite recent additions for you below. Happy shopping!

Diptyque Pop-up – 112 Mercer


Image Credit: Dyptique


This pioneering parfumerie has opened a special pop-up store in honor of the 50th anniversary of the luxury brand’s first genderless fragrance. Open through May 19th, the pop-up will highlight the history of fragrance at Diptyque and offer customers an interactive sensory shopping experience.

The Cords & Co. – 160 Spring

Image Credit: The Cords & Co.

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This Swedish brand is known for its 70s flair and love of corduroy. With shops in Stockholm, Paris, London and LA, The Cords & Co. has finally opened up a boutique in SoHo. The brand utilized a fun marketing strategy by designating November 11th “Corduroy Appreciation Day” and invited customers to trade in a pair of old denim for a fresh new pair of cords.

The RealReal – 80 Wooster

Image Credit: The New York Times

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Known as the nation’s top online luxury consignment retailer, The RealReal has opened up its first brick-and-mortar store in SoHo selling men’s and women’s fashion, fine jewelry, watches, home furnishings, décor and art. The store offers appointments with its on-site luxury consignment office to have items valued free of charge. In addition, there is a library, a lounge, a café and a wall featuring a constantly updated display of rare sneakers.

Brett Johnson – 109 Mercer

Image Credit: Robb Report

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This popular American designer has been tremendously successful during his four years in business, specializing in sportswear made from luxurious textiles and Italian-made tailored clothes. Brett Johnson’s SoHo store features a VIP lounge for clients interested in made-to-measure suits and custom shirts while sipping a cocktail. Johnson himself is based in the store and is available for client consultations.

Gerard Darel – 145 Spring

Image Credit: Soho Strut


This Paris-based fashion brand opened its first New York Flagship store in SoHo. Carrying ready-to-wear, handbags, shoes and accessories, the store fuses Parisian aesthetic with classic New York elements. The shopping destination features an elegant Parisian-inspired interior and a selection of vintage pieces.


Roman and Williams Guild – 53 Howard

Image Credit: Roman Williams Guild

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This stylish interior design firm has opened its first brick-and-mortar store in SoHo. The two-story shopping destination sells furniture, lighting, sculptures, décor and more. It also features a café, flower shop, library and dining room.


The Eight Senses – 414 W Broadway

Image Credit: The Cut


This boutique features luxurious materials, innovative details, functionality and flattering fit. With contemporary and easy-to-wear designs made of hand feel fabrics, The Eight Senses features modest and low maintenance pieces with a minimal color palette. The brand showcases new styles every month and aspires to make life easier by including many convenient inside pockets so that customers don’t have to carry a bag everywhere they go.

Everlane – 28 Prince

Image Credit: Business Insider

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Everlane is all about exceptional quality, ethical factories and radical transparency. Selling affordably priced modern basics, including everything from denim and cashmere to shoes and accessories, this brand has gotten a lot of attention at its first brick-and-mortar store. Everlane recently launched its new underwear line, which features six durable and comfortable styles made from US-grown Supima cotton.

Maison Kitsuné – 248 Lafayette

Image Credit: Maison Kitsuné


Parisian fashion house and music label Maison Kitsuné owns boutiques in Paris, Tokyo, Hong Kong and New York. Uniting fashion, music and design, the brand sells a full range of men’s and women’s apparel, denim, accessories and shoes. On the music side, Maison Kitsuné features its artists on Spotify and YouTube. These artists also go on tour, hitting up various parties and gigs in countries around the world.

Allbirds – 68 Prince

Image Credit: Allbirds


Known as “the world’s most comfortable shoes,” Allbirds’ simple and comfortable designs are made entirely from nature. The sustainable sneaker company began selling wool shoes and recently released its new line of sneakers made from trees. Even the packaging is sustainable, made from 90% post-consumer recycled cardboard that serves as a shoebox, shopping bag and mailer. The brand chose SoHo for its second store location, since New York is its largest market.

Melissa Shoes – 500 Broadway

Image Credit: Melissa Shoes

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This Brazilian footwear brand opened a part boutique, part art gallery in SoHo this past year. Melissa Shoes is yet another brand known for being eco-friendly, as its shoes are made from recycled materials and can be easily disassembled and recycled. The brand is also known for its high-style collaborations with top international designers, including Zaha Hadid and Karl Lagerfeld.


Glossier – 123 Lafayette

Image Credit: Glossier

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Glossier’s mantra is skin first and makeup second. This popular beauty brand sells skincare, makeup, body and fragrance products. Their SoHo showroom is extremely popular, especially when a new product is released. The newest member of the Glossier makeup family is Lidstar, which is a creamy eyeshadow that comes in six glistening shades.

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